Public relations may be the best friend of a corporation, or its worst enemy, when it comes to staying connected with customers. Creating the foundations for a good partnership between customer and company comes from mutual trust and respect. The client is the lifeblood of the company, and as such, they expect the ambassador of a brand to abide by certain rules. Below are five principles to obey when building successful customer relationships Texting Email updates, or text alerts, are messages targeted to an specific customer or group of customers that can be sent or configured according to several variables at predetermined times. Using online SMS management systems such as Bubble Send, it is possible to monitor at different times what messages are sent to the customers. Consistency in quality is what a business’s consumers are searching for. There has been an increased of people that use smartphones than before. At the same time, spam accounts send 14.5 billion emails a day, accounting for around 45 percent of all emails received. Consumers are sick of constant email bombardments, whether they are from a reputable company or not. Consistency If the public relations department will be consistent with the disclosure of company information, it can help to more efficiently captivate the public’s minds and generate more interest in the product or service the company offers. Seek to release information on a timely basis, where necessary Product & Service Quality What makes the product or service to your customer special. What function is this product or service trying to achieve? What will this company do to ensure its rivals won’t beat you? Taking these factors into consideration helps to sell the customer better. Customers search for businesses providing exclusive services. Don’t just mimic what other similar companies do — try to invent something different. Know Your Audience Getting the right experience with different customers in your chosen market is a major advantage when it comes to developing client relationships. Different markets take different approaches well — tailoring the marketing campaigns to target specific consumer groups on a similar level will make the relationships seem more intimate.