It’s very important that you ensure people want to receive your text when doing mass text marketing. There is nothing like being accused of sending spam to trigger a clients mass exodus. The following piece includes great tips to make sure that you’re only targeting the most receptive audience.
If you want to be successful with your text mass messages, make sure you have the permission to send them. If you don’t have your recipients’ permission, the potential consequences can range from adding spam philtres all the way up to getting blacklisted by Internet service providers themselves.
To get the most out of your Text Messaging, invest in a programme that customises your Texts with the given name of each customer, rather than a generic greeting. Ensuring that each text starts with the name of the recipient is key to encouraging your customers to see your newsletters as valuable information and not just more spam on sales.
At certain intervals you should contact your subscribers and confirm they are still interested in receiving emails from you. Most firms do this every nine months so they can be sure they are not seen as annoyance. This will also ensure that people are genuinely interested in your contact text list, and not just take up space.
You must make your material look professional when you’re developing a text marketing campaign. If it does not look professional, customers are going to pass it over without paying any attention. There’s plenty of scams and bad text messages going around and your legitimate marketing campaign needs to stand out as something they want to look into further.